An agile project management tool focused on developer happiness
I joined Aha! about 6 months before the launch of Aha! Develop. I was brought in specifically because of my ability to work with a developer audience — it gave me the experience and authority to have conversations with our customers to understand their needs and wants.
Some highlights from my time in this role include:
- Worked with design, engineering, marketing, and support teams to deliver over 50 go-to-markets since launch in August 2021
- Hosted hundreds of customer calls to learn about and support customers — product demos, support, procurement, user feedback, and discovery
- Personally guided the first 10+ customers through signup, evaluation, and purchase via an early access program I managed
My team delivered 40 go-to-markets in the 12 months after launching Aha! Develop — nearly one per week. You can find a few examples below. All content authored by the Aha! product marketing team.
Quantitative data is an important part of understanding customers — it provides a rich source of questions to explore in customer conversations. I helped mature the use of quantitative analysis for the entire product management team at Aha!, introducing concepts like feature-level retention, activation metrics, and machine-learning-powered trial analysis.